{"id":16050,"date":"2026-06-22T14:20:18","date_gmt":"2026-06-22T12:20:18","guid":{"rendered":"https:\/\/www.merletoys.com\/privacy-policy-in-accordance-with-the-gdpr-2\/"},"modified":"2026-06-22T16:35:28","modified_gmt":"2026-06-22T14:35:28","slug":"privacy-policy-in-accordance-with-the-gdpr-2","status":"publish","type":"page","link":"https:\/\/www.merletoys.com\/en\/privacy-policy-in-accordance-with-the-gdpr-2\/","title":{"rendered":"Privacy Policy in accordance with the GDPR"},"content":{"rendered":"\t\t
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Privacy Policy
in accordance with the GDPR\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I. Name and Address of the Responsible Party<\/strong><\/h2>

The controller within the meaning of the General Data Protection Regulation, other national data protection laws of the Member States and other data protection regulations is:<\/p>

Company name:<\/strong> Merle Toys GmbH<\/p>

Company registration number: 534472 p<\/p>

Company court: Commercial Court Vienna<\/p>

VAT number: ATU75675048<\/p>

Address: <\/strong>Siebensterngasse 52\/10, 1070 Vienna, Austria<\/p>

Website:<\/strong> www.merletoys.com<\/a><\/p>

Email: info@merletoys.com<\/a><\/p>

II. General Information on Data Processing<\/strong><\/h2>

1. Scope of Processing of Personal Data<\/strong><\/h3>

We only collect and use the personal data of our users to the extent necessary to provide a functional website as well as our content and services. Wir verarbeiten personenbezogene Daten unserer Nutzer grunds\u00e4tzlich nur, soweit dies zur Bereitstellung einer funktionsf\u00e4higen Website, zur Durchf\u00fchrung vorvertraglicher Ma\u00dfnahmen, zur Vertragsabwicklung, zur Bearbeitung von Anfragen, zur Erf\u00fcllung gesetzlicher Pflichten oder auf Grundlage einer Einwilligung erforderlich ist. <\/p>

2. Legal Basis for the Processing of Personal Data<\/strong><\/h3>

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data. <\/p>

When processing personal data required for the performance of a contract to which the data subject is a party, Art. 6 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures. <\/p>

Insofar as the processing of personal data is required to fulfill a legal obligation to which our company is subject, Art. 6 1 lit. c GDPR serves as the legal basis. <\/p>

In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Art. 6 1 lit. d GDPR serves as the legal basis. <\/p>

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights, and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 1 lit. f GDPR serves as the legal basis for processing. <\/p>

3. Data Deletion and Storage Duration<\/strong><\/h3>

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws, or other provisions to which the responsible party is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires unless there is a need for further storage of the data for the conclusion or fulfillment of a contract. <\/p>

III. Provision of the Website and Creation of Log Files<\/strong><\/h2>

1. Description and Scope of Data Processing<\/strong><\/h3>

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing device.<\/p>

The following data is collected:<\/p>